A strategy for the future
PR in Africa is evolving into a more creative and strategic discipline to meet the region’s challenges, says Nigeria consultant to Weber Shandwick, Jerry Sawyerr.
The social media referendum
In a major analysis of online discussion during the EU Referendum, we found voters focused on campaign issues, while the media focused on gossip.
Building teams for an agile, digital world
As we launch our digital recruitment drive in London, Danny Whatmough looks at how talent is key to building the agency of the future.
How to thrive in health’s watershed moment
As non-healthcare brands start to win Gold at Lions Health, we asks how traditional health companies can step up.
Cannes: a view from the jury room
Valerie Pinto, CEO of Weber Shandwick in India, and Hannes Kerstell, Partner and Executive Media Director at Prime, talk about their experience on the PR Lion jury.
Creating tangible value
Cannes demonstrated how brands and agencies are partnering to innovate into entire new business sectors, says Prime and United Minds senior director Charlotte Witte.