Creative courage in health communications
After a European tour with Lions Health, MD Health EMEA Rachael Pay looks at how creativity is on the rise in healthcare campaigns.
Evolution or revolution?
The wave of change that agencies across the creative industry are riding has never been more exhilarating. Technology is evolving…
What does the new era of disruption mean for the communications and consumer engagement strategies of disruptive and established brands?
Generation K(atniss): the €150bn business opportunity
Economist and author Noreena Hertz, our new strategic partner, has identified 14-21 year olds as “Generation K”. Adam Mack found out more at AdWeek Europe.
PR transformation in Africa
Anyone who approaches the exciting sub-Saharan market with a one-size-fits-all PR approach had better get back to the drawing board, says Colin Byrne.
Refreshing Italian politics
How Italian Prime Minister Matteo Renzi has brought a new style of communications and storytelling to the political arena, including embracing digital and social media.