eurobest: Snapshot of Change
How the winning work at eurobest reminds us that “ideas come in many shapes. And very rarely do these shapes resemble a traditional media channel”.
eurobest swings in to London
It’s the 30th anniversary of eurobest, and this year the ‘audacious younger sibling’ of Cannes Lions comes to London.
Listening to the right numbers
When it comes to demonstrating the business impact of brand comms, the discipline of analytics is growing in power.
All eyes on Asia Pacific
No longer the (perceived) poor cousin in the creative communications stakes, the Asia Pacific region is emerging as a powerhouse…
The purpose backlash
What’s the next step for companies that want to drive positive change with integrity, credibility and relevance?
A note from the PR Lions jury room
Cannes juror Annick Boyen gives us her top trends and tips from the winning work.