From brand awareness to brand transformation
At the In2 Innovation Summit EMEA, we looked at how PR can stay alert to the business challenges of the future.
Innovation: the next wave
How brands can make the most of the next big tech trends: machine learning, VR/AR and voice recognition.
How to thrive in a world of fake news
How brands can navigate the fake news phenomenon – a survival kit from our session at AdWeek Europe.
Evolution or revolution?
The wave of change that agencies across the creative industry are riding has never been more exhilarating. Technology is evolving…
Innovate? Yes we Cannes.
Maja Pawinska Sims, Editor, EMEA is still taking in all the cool stuff from Cannes’ first Lions Innovation festival.