Can innovation really create value for brands?
We report from Cannes Lions on why brands are so focused on innovation.
From content to commerce
How the missing link in measuring the business value of social media is falling into place.
Innovation: the next wave
How brands can make the most of the next big tech trends: machine learning, VR/AR and voice recognition.
Digital: the great health leveller?
How patient-centric healthcare could take a leap forward with clever use of digital tools.
Top 10 social media trends for 2017
What’s next for social? Danny Whatmough guides us through the macro and micro trends for brands and marketers in the year ahead.
Cybersecurity: why comms could be your hero
How top-class communications can save the day when brands are breached.